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Research papers

The case of the elusive insight

Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the essentials of the insighting process from problem...

Catalogue: Consumer Insights 2007
Authors: Achala Srivatsa, Shashikala Raj
Company: Nielsen
May 7, 2007
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Citation

Srivatsa and Raj (2007a, May 07). The case of the elusive insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-of-the-elusive-insight


Research papers

Positioning condoms for high risk groups in Indonesia

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high risk of HIV and other Sexually Transmitted...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Rocky A.C. Hatibie, Jasmine Erna, Achala Srivatsa
Company: Nielsen
November 10, 2002
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Citation

Hatibie, Erna and Srivatsa (2002a, November 10). Positioning condoms for high risk groups in Indonesia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/positioning-condoms-for-high-risk-groups-in-indonesia